Data Infrastructure

When Structured Data Becomes Unruly

By Daniel Jaye | Nov 24, 2025

By Dan Jaye, CTO There’s a common assumption in technical circles: if data starts out structured, then SQL and well-designed schemas should be enough to unlock its value....

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Aqfer Expands Executive Team to Accelerate Momentum Across Enterprise Data and AI Activation

By Thomas Burg | Oct 28, 2025

Xander Kotsatos Named Chief Revenue Officer; John Lee Joins Board of Directors NEW YORK, NY – October 28, 2025 – Aqfer, the company that unifies, analyzes and activates customer...

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The Three Tribes of Tomorrow’s Shoppers: Nostalgics, Hybrids, and Delegators

By Thomas Burg | Sep 12, 2025

The three tribes framework isn’t just a neat metaphor—it’s a roadmap for the next decade of marketing. Businesses must recognize that all three tribes will coexist, but their...

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The Agentic Mesh Is a Mess, But…

By Daniel Jaye | Jul 3, 2025

Nate’s takedown of the mesh struck a nerve because it spoke the quiet part out loud: most companies aren’t ready. But that doesn’t mean a fluid and dynamic agentic future is ...

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Recent Acquisitions Advance the AI Infrastructure – But We’re Still Missing a Critical Layer

By Daniel Jaye | Jun 25, 2025

The acquisitions made by Snowflake, Databricks, and Salesforce are smart bets on where the AI infrastructure stack is going. But they also create an opportunity (and a need) to bui...

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The Rise of Answer Engines: How to Maximize Your Data for the AI-Driven Future

By Daniel Jaye | May 20, 2025

Answer engines reward clarity, authority, and structured data. They penalize vague claims, inconsistent terminology, and siloed systems. The companies that win in this next era ...

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Why Marketing Solution Providers Should Offer “Bring Your Own Cloud” to Their Brand Customers

By Daniel Jaye | Apr 29, 2025

As a marketing solutions provider, you understand the unprecedented challenges your brand customers face: fragmented consumer data, stringent privacy regulations, and intense press...

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Revolutionizing Marketing Data Processing with MicroBatch (µBatch) Technology

By Jeff Storan | Oct 23, 2024

MicroBatch (µBatch) Processing is a game-changing approach to data handling, set to transform how marketers interact with their data streams.

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The Hidden Costs of Spark: Why Penny-Wise Might Be Pound Foolish

By Daniel Jaye | Oct 10, 2024

At first glance, Spark seems like a straightforward, cost-effective solution for data processing at scale. However, as with many things that seem too good to be true, there are hid...

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How to Build a Custom Analytics Solution

By Thomas Burg | Oct 8, 2024

Your custom solution should be able to analyze all inputs to create compelling data visualization and drive decision-making. Explore key components and capabilities of a custom ana...

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