by Thomas Burg | Mar 19, 2024 | On The Horizon
Where “one-stop-shop” used to be an important value proposition to technology buyers, we are entering a new era where specialization is king. In today’s rapidly evolving technological landscape, monolithic technology architecture won’t stand the test of time. ...
by Thomas Burg | Mar 18, 2024 | Tech Corner
As marketing service providers (MSPs), you understand the power of real-time data – for generating better insights, for delivering personalized experiences, and for maintaining an edge in a fast-moving technology landscape. However, effectively harnessing data in...
by Thomas Burg | Mar 16, 2024 | Tech Corner
Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure. Here are some key considerations to keep in mind: Data requirements: Assess the types of...
by Thomas Burg | Feb 22, 2024 | On The Horizon
We were pleased to see the latest research paper from the Winterberry Group on “Demystifying the Data Layer” as it’s a comprehensive overview of where the martech and adtech spaces play today. We’re squarely in the omnichannel era, defined by its focus on customer...
by Thomas Burg | Jan 26, 2024 | Tech Corner
In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-premises systems often struggle to scale seamlessly with increasing data volumes. As...
