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Abracadabra, Presto…Identity?

Abracadabra, Presto…Identity?

Sure, Google spent the better part of two years delaying the Cookiepocalypse, but as of January 2024, the process has officially begun.  Your company has likely already started implementing an identity strategy… and if not, we’ll get you caught up with some common...
7 Considerations for a Cookieless Future

7 Considerations for a Cookieless Future

With Google seemingly pushing back the final phase-out of cookies from 2022 to ‘23 and now ‘24 (with faint whispers of a move back to early 2025?), it’s been easy for the MadTech industry to be a little complacent about building strategies, let alone executing them,...