2023 Marketing Analytics Trends & Best Practices

by Claire Glisson | Apr 25, 2023

As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use cases are ever-expanding, driven by technological advances, an increase in consumer touch points, and the desire to use data to make faster, better decisions. Explore 2023 marketing analytics trends and best practices, in new research developed by Winterberry Group.