As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-party data may vary, one thing is certain: data-powered marketing is changing – for good.
As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use cases are ever-expanding, driven by technological advances, an increase in consumer touch points, and the desire to use data to make faster, better decisions. Explore 2023 marketing analytics trends and best practices, in new research developed by Winterberry Group.