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The Challenges of On-Premise Data Management

The Challenges of On-Premise Data Management

In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-premises systems often struggle to scale seamlessly with increasing data volumes. As...
7 Considerations for a Cookieless Future

7 Considerations for a Cookieless Future

With Google seemingly pushing back the final phase-out of cookies from 2022 to ‘23 and now ‘24 (with faint whispers of a move back to early 2025?), it’s been easy for the MadTech industry to be a little complacent about building strategies, let alone executing them,...
Data Collection and Activation Infographic

Data Collection and Activation Infographic

Interested in exploring technology leaders’ perspectives on the future of data collection and activation? You’ve come to the right place. Based on a 2023 study that surveyed 50 technology leaders across MarTech, Adtech and DaaS companies, we’ve...