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How Cookies Enable On-Site Tracking

How Cookies Enable On-Site Tracking

While some consumers express skepticism or negative reactions when confronted directly with questions about having websites use cookies to track their on-site behavior, a growing number believe that the benefits of having personalized ads or chatbot engagements are...
Meta and Google’s Massive GDPR Fines: Avoidable or Not?

Meta and Google’s Massive GDPR Fines: Avoidable or Not?

Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violating E.U. Data privacy rules isn’t even the first such massive fine for the social media giant in...
The Cost of Marketing Data Friction

The Cost of Marketing Data Friction

Had Enough of Data Friction?  For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction is simply the difficulty, lag time, or inefficiency that stems from not having the unified data a program, team,...