Interested in exploring technology leaders’ perspectives on the future of data collection and activation? You’ve come to the right place. Based on a 2023 study that surveyed 50 technology leaders across MarTech, Adtech and DaaS companies, we’ve compiled major takeaways about the current and future state of data collection and activation to support important growth strategies like analytics and marketing optimization.

Read on to explore trends, best practices, and future concerns from technology leaders at some of the top technology companies.

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