Aqfer
Change is Coming to the Data Layer

Change is Coming to the Data Layer

We were pleased to see the latest research paper from the Winterberry Group on “Demystifying the Data Layer” as it’s a comprehensive overview of where the martech and adtech spaces play today.  We’re squarely in the omnichannel era, defined by its focus on customer...
The Challenges of On-Premise Data Management

The Challenges of On-Premise Data Management

In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-premises systems often struggle to scale seamlessly with increasing data volumes. As...
The AI Bandwagon and Unforeseen Consequences

The AI Bandwagon and Unforeseen Consequences

It’s all the rage to announce how your company is (going to be) delivering on the promise of artificial intelligence (AI). I talk to lots of MADtech providers who know they’ll soon need to better leverage AI and machine learning technologies for advanced analytics,...