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An Introduction to Website Tracking

An Introduction to Website Tracking

As the Cookiepocalypse crumbles and MadTech leaders scramble to adjust their plans while continuing to invest in alternatives to the third-party cookie, there’s no better time to dive deep into the world of website tracking. This article is part one of a three-part...
Google Cancels Cookiepocalypse – Now What?

Google Cancels Cookiepocalypse – Now What?

In a surprising turn of events, Google recently announced the cancellation of its plans to deprecate third-party cookies. This unexpected decision has sent ripples through the digital advertising industry, leaving many to wonder about its implications. While it might...