Aqfer Insights Blog
Get our latest thoughts, articles, and posts to keep you informed about everything happening here at Aqfer and throughout our industry.
Getting Ahead of The Digital Marketing Curve By Putting First-Party Data First
Historically, first-party data has always been the most dependable (and unimpeachable) information that organizations and advertisers possess. In this new, cookie-less age, that only becomes more true.
The Cost of Marketing Data Friction
Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction...
From Ownership to Possession: Brands Need to Take Back Their Data
This article by Aqfer Chief Revenue Officer Marc Sabatini was originally published in The Drum.Here’s a question for senior marketing and sales...
First-Party Data is the Key to Current and Future Marketing & Advertising Success
If your organization uses digital marketing or advertising content as part of its larger marketing strategy, you’ve most certainly heard the term...
Getting Started with Aqfer
So you're thinking about building with Aqfer to help improve your tech stack, but not quite sure how to get started or what to expect for your...
Aqfer Launches Next-Generation SI-Ready Marketing Data Lake
Aqfer, the leading SaaS provider supporting a data-centric marketing architecture, today announced the launch of its next-generation marketing data...
Aqfer Names Daniel Jaye As New CEO
Aqfer, Inc., the leading SaaS provider of Marketing Data Lakes, today announced that Daniel Jaye will be joining the company full-time in the role...
It’s Compliance Time: Do You Know Where Your Data Is?
This article by Aqfer Chief Revenue Officer Marc Sabatini was originally posted on CustomerThink.comEvery story exploring how much data companies...