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NEW YORK, May 15, 2019 (GLOBE NEWSWIRE) — aqfer, the leading SaaS provider supporting a data-centric marketing architecture, today announced the launch of its next generation marketing data lake platform. The …

Aqfer, Inc., the leading SaaS provider of Marketing Data Lakes, today announced that Daniel Jaye will be joining the company full time in the role of Chief Executive Officer.  Marc …

Every story exploring how much data companies have on us can be quite scary, and one new piece (in The New York Times) is no exception. We learn that more than …

Here’s a question for senior marketing and sales executives who aren’t necessarily data scientists: Which of the following statements is true? – Most companies don’t have enough data to perform optimal …

A spate of new releases from big companies doesn’t meet all (or any) of the needs for this critical area. For those of us who have been in the trenches of …

The traditional purchase funnel spans multiple channels, resulting in difficulties understanding the influence of each touchpoint of a customer’s journey.   With a rapidly increasing volume of data, marketers are finding …