Change is Coming to the Data Layer
Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.
The Challenges of On-Premise Data Management
In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-premises systems often struggle to scale seamlessly with increasing data volumes. As organizations strive to extract meaningful insights from vast datasets for tasks ranging from multi-touch attribution to audience building and closed-loop measurement, the limitations of on-premises infrastructure have surfaced.