Between increased consumer demands for personalization, confusing data privacy regulations, changes to third-party cookie policies, and a technology landscape evolving at warp speeds, it can be difficult for MadTech companies to keep up. Developing the right data infrastructure to lay the foundation for your marketing and advertising tech solutions has never been more important.
Data infrastructure decisions depend on factors like data requirements, budget, scalability needs, and existing IT infrastructure. Continue reading to explore 6 considerations to contribute to your data infrastructure strategy.
Tech leaders are constantly grappling with the question of when to migrate their on-prem systems to the cloud. It depends on several factors.
Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in this new world lies in embracing composability – the ability to create flexible, modular, and adaptable systems that can seamlessly integrate with other technologies.
Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.
Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.