Aqfer
Building for a Composable Future

Building for a Composable Future

Where “one-stop-shop” used to be an important value proposition to technology buyers, we are entering a new era where specialization is king. In today’s rapidly evolving technological landscape, monolithic technology architecture won’t stand the test of time. ...
The AI Bandwagon and Unforeseen Consequences

The AI Bandwagon and Unforeseen Consequences

It’s all the rage to announce how your company is (going to be) delivering on the promise of artificial intelligence (AI). I talk to lots of MADtech providers who know they’ll soon need to better leverage AI and machine learning technologies for advanced analytics,...
Data Collection and Activation Infographic

Data Collection and Activation Infographic

Interested in exploring technology leaders’ perspectives on the future of data collection and activation? You’ve come to the right place. Based on a 2023 study that surveyed 50 technology leaders across MarTech, Adtech and DaaS companies, we’ve...