The Low-Code Alternative to Building Everything In-House

Move from Do-It-Yourself to Do-It-Together

Do It Together With Aqfer

Our low-code solutions help marketing solution providers bring new products to market more quickly, safely, and affordably

Build Faster


Stay ahead of ever-changing market requirements


Accelerate product roadmaps

Build Cheaper


Sharply reduce the cost of development or product launches


Reduce technical debt, freeing your team to create enterprise value

Build Better


De-risk complex product roadmaps


Focus on your IP, not data infrastructure

Supercharge Your IP With Our Solutions

First-Party Identity Resolution

Surface anonymous activity of consumers in real-time, create private identity graphs with persistent IDs, and restore ad performance with improved match rates

Data Clean Room Technology

Privacy-enhancing technology to deliver interoperable yet secure data clean rooms for your customers and partners to reduce data matching friction

Universal Tag Solutions

Manage all tags in one location using a durable tag management platform offering granular in-region control for privacy-compliant data collection at scale

Media Analytics and Attribution

Leverage multi-touch attribution and reach-frequency analysis across your data sets to understand what drives consumer events, no matter how rare

Accelerate Your Business With the Aqfer Platform

aqfer Universal Tag (aUT)

Universal tag management for use on owned and paid media with first- and third-party deployment

aqfer Marketing Data Platform (aMDP)

Detail data repository for collating, storing, and refactoring advertising and marketing big data

aqfer Graph Manager option (aGM)

Maintains identity relationships (e.g., devices cookies, people, households, network addresses, etc.)

aqfer.IO Real-Time option (aIO)

High availability API for <10ms access to data from applications globally

The “Layer Cake”of a Marketing Solution Provider Business

Have your cake and EBITDA too


  • True First-Party
  • Compute Forward
  • Low-Code Platform
  • Real-Time
  • AdTech & Third-Party Data Connectors as a Managed Service


  • Speed to Market
  • Reduced Cost of Ownership
  • Reduced Cost to Operate
  • Consistently Future-Ready
  • A Talented Partner to Help You Deliver Your Product or Service

Aqfer (and/or your engineering team) is the middle layer – connecting the top and bottom layers to make your IP work for your specific use cases effectively and efficiently

Don’t spend your limited capital and resources building things that have already been built. Build on Aqfer’s foundation and get to market faster!

What We’re Thinking About

The Unraveling of CNAME Cloaking

The Unraveling of CNAME Cloaking

CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME tags can still remain compliant and collect valuable data beyond Apple’s seven-day limit.

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The True Costs of Technical Debt (and How to Avoid it)

The True Costs of Technical Debt (and How to Avoid it)

The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow products to go to market more quickly, they often create problems that ultimately hinder growth. Explore four consequences of technical debt and five ways to avoid it.

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Get a no-risk total cost of ownership analysis to compare DIY vs DIT with Aqfer

Thanks to Aqfer’s innovative solutions and services team assisting us, we’ve been able to optimize our data streams and bring powerful digital insights to the physical world of OOH to our advertisers. We’re excited to work with Aqfer to enhance these efforts moving forward.

Jeremy Flynn

SVP, Data Products & Strategy