A Solutions Architect’s Perspective on the Future of First-party

A Solutions Architect’s Perspective on the Future of First-party

As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from reliance on third-party cookies. Based on conversations with industry leaders and my own observations of the MadTech landscape, here are 9 predictions for the future of cookies and identity resolution.