What is Contextual Advertising?

Displaying ads based on the content of a web page rather than user data.

Contextual advertising refers to displaying ads that are relevant to the content of a webpage. This method helps target users more effectively based on the environment they are in, improving engagement and reducing ad fatigue.

Aqfer helps businesses maximize the relevance of their ads by leveraging contextual advertising strategies, improving user engagement and ensuring that ads are seen in the right context.