What is a Customer Data Platform (CDP)?

A system that centralizes customer data from multiple sources to create a single customer view.

A Customer Data Platform (CDP) is software that aggregates and organizes customer data across various touchpoints into a single, unified profile. CDPs help businesses gain deeper insights into customer behavior and enhance personalization.

Aqfer’s solutions enable the seamless operation of Customer Data Platforms (CDPs), allowing businesses to unify customer data across channels and deliver personalized experiences at scale.