What is a Device Graph?

A map of devices used by an individual or household, enabling cross-device tracking and targeting.

A Device Graph is a mapping of devices (like smartphones, tablets, and desktops) to individual users, allowing businesses to track user activity across multiple devices. It is essential for cross-device tracking and targeted advertising.

Aqfer’s Device Graph technology helps businesses track users across multiple devices, enabling more accurate targeting and better cross-device marketing strategies.