What is an Identity Graph?

A network of connected identifiers used to create a comprehensive view of an individual across different contexts.

An Identity Graph is a database of connected identifiers used to create a unified view of an individual across multiple devices and platforms. It helps businesses recognize customers consistently, even as they switch between devices.

Aqfer supports businesses in building and maintaining identity graphs, ensuring that they can recognize and target customers across multiple devices and platforms for more personalized marketing.