Audiences that resemble a business's existing customers, used for targeting in advertising.
Dive Deeper
Lookalike Audiences are groups of potential customers who share characteristics with an existing customer base. This approach allows businesses to expand their reach by targeting users who are likely to be interested in their products or services.
How This Applies
Aqfer’s lookalike audience solutions help businesses expand their reach by identifying and targeting new potential customers who share characteristics with their existing customer base.