What is a Pixel?

A small piece of code on a web page or in an email used to track user behavior, such as views or clicks.

A Pixel is a small snippet of code added to a website to track user behavior, such as page views, clicks, or conversions. Pixels are commonly used in digital advertising and analytics to measure the effectiveness of campaigns.

Aqfer provides pixel management solutions that allow businesses to track user interactions and measure campaign performance, ensuring accurate data collection and reporting.