What is Real-Time Bidding (RTB)?

The process of buying and selling online ad impressions through real-time auctions that occur in milliseconds.

Real-Time Bidding (RTB) is a method used in programmatic advertising where ad inventory is bought and sold in real time through an auction. It allows advertisers to bid on ad impressions based on their value to the campaign.

Aqfer’s real-time bidding (RTB) solutions help businesses participate in programmatic advertising auctions, allowing them to bid on ad impressions based on real-time data and optimize their ad spend.