What is Retargeting?

The practice of serving targeted ads to users who have previously interacted with a website or app.

Retargeting is a marketing technique where ads are served to users who have previously interacted with a brand, such as visiting a website or abandoning a cart. This method helps increase conversion rates by re-engaging potential customers.

Aqfer helps businesses optimize their retargeting efforts by providing tools to track user interactions and deliver targeted ads, improving conversion rates and customer engagement.