What is Server-Side Tracking?

Tracking user interactions by collecting data directly from the server rather than the user's browser.

Server-Side Tracking refers to tracking user interactions by sending data directly from the server to analytics platforms. This method is more reliable and secure than client-side tracking, as it is less susceptible to ad blockers.

Aqfer’s server-side tracking solutions ensure accurate and secure data collection, even in environments where client-side tracking may be blocked or limited.