What is Third-Party Data?

Data collected by an entity that does not have a direct relationship with the user, often aggregated from various sources.

Third-Party Data is information collected by an entity that does not have a direct relationship with the user. It is typically aggregated from various sources and sold to businesses for marketing and advertising purposes.

Aqfer enables businesses to integrate third-party data into their marketing and analytics platforms, improving targeting accuracy and enhancing customer insights.