What is a Tracking Pixel?

A small graphic with a unique identifier embedded in a web page or email to track user behavior.

A Tracking Pixel is a small image embedded in a website or email that tracks user interactions. Pixels are commonly used in digital marketing to measure the effectiveness of campaigns by collecting data on user behavior.

Aqfer provides solutions to manage tracking pixels effectively, helping businesses measure user behavior and optimize their marketing campaigns based on real-time data.