What is Zero-Party Data?

Data that a customer intentionally and proactively shares with a brand, such as preference data and purchase intentions.

Zero-Party Data is information that a customer intentionally and proactively shares with a brand. This data is valuable for creating highly personalized experiences and is often more reliable than third-party data.

Aqfer helps businesses leverage zero-party data by providing tools to collect and manage data that customers willingly share, enabling highly personalized marketing efforts.