NEW RESEARCH
FROM DATA
TO INSIGHTS
The Outlook for Marketing Analytics
Aqfer teamed up with the strategic data experts at Winterberry Group to develop a study of modern marketing analytics. This study surveyed more than 200 marketers from both the US and Europe and conducted in-depth interviews with more than two dozen analytics agency and vendor executives to gather input about the future of marketing analytics.
Download to Discover:
Present and future state of marketing analytics including current and emerging marketing analytics use cases
Challenges, pain points and obstacles faced by the marketing industry
Factors for success as demonstrated by companies that are utilizing analytics most effectively
