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CHIPS Ahoy!
Navigating the Future of Advertising Without Third-Party Cookies
Despite years of fear mongering, Google recently announced an adaptation to their cookie depreciation plan and timeline. This move demands attention and proactive adaptation from marketers and advertisers. This paper shares an overview of what to expect from Google’s cookie deprecation plans, including how MadTech companies should prepare and respond to thrive in a cookieless future.
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The Impacts of Cookie Deprecation on the Digital Advertising Landscape
How Partitioned Cookies Can Help Businesses Navigate the Cookiepocalypse
How CHIPS Can Integrate into Your Identity Strategy
A Good-Better-Best Preparation Strategy
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