LIVE WEBINAR | NOV 14th | 1 PM ET

Advertisers,

It’s Time to Get a Spine! 

And before you get mad – we mean an identity spine.

The way identity is currently handled by the vast majority of advertisers puts the power in the hands of third-party providers. It’s time for the advertiser to take back control. Learn how this approach drives a deeper understanding of customers, better measurement across partners, improved campaign ROI, and helps advertisers become data agnostic.

They’ll talk through practical how-tos on:

• • • creating advertiser-owned identity spines
    • the value of persistent IDs
    • improved identity match rates
    • eliminating data silos with ease
    • reducing dependency on specific third party data providers.