NEW RESEARCH

FROM DATA TO INSIGHTS

The Outlook for Marketing Analytics

Aqfer teamed up with the strategic data experts at Winterberry Group to develop a study of modern marketing analytics. This study surveyed more than 200 marketers from both the US and Europe and conducted in-depth interviews with more than two dozen analytics agency and vendor executives to gather input about the future of marketing analytics.

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Present and future state of marketing analytics including current and emerging marketing analytics use cases

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Challenges, pain points and obstacles faced by the marketing industry

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Factors for success as demonstrated by companies that are utilizing analytics most effectively

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