Identity Resolution Solutions for...
Loss of Signal Can Lay Waste to a Marketer's Best Intentions
Creating a single, consistent view of the customer across all touchpoints is easier said than done. It requires the right technologies, data infrastructure and processes. And many companies don’t know where to start.
Fragmented Customer View
Without a robust identity resolution solution, integrating and unifying customer data from various sources and platforms becomes difficult. This can lead to an incomplete or inaccurate view of the customer journey, hindering personalization and targeting efforts.
Wasted Media Spend
Inaccurate identification and targeting of individual customers can lead to wasted media spend on irrelevant or duplicative advertising. This can lead to inefficient use of marketing resources and reduced return on investment.
Inconsistent Customer Experiences
Without identity resolution, it’s a struggle to deliver consistent, seamless experiences across channels. Customers may receive disjointed or contradictory messages, leading to confusion, frustration, and potentially damaging the brand relationship.
Inaccurate Measurement
Lack of identity resolution hinders marketers’ ability to accurately attribute conversions and measure the effectiveness of their marketing efforts. This can lead to suboptimal decision-making, as marketers may not have a clear understanding of which channels, tactics, and touchpoints are driving desired outcomes.
WHY AQFER
Industry-Specific Solutions
Aqfer enables organizations to accurately identify and resolve individuals across multiple data sources and platforms. Tapping into powerful capabilities, companies can develop a unified, omnichannel view of their customers that transcends data silos. Seamlessly integrate identity graphs from diverse data providers and deliver robust identity matching and entity resolution at scale to empower data-driven strategies with reliable, enriched consumer profiles for enhanced personalization, more effective marketing campaigns, and superior customer experiences.
Data Providers
By creating more comprehensive and accurate consumer profiles through identity resolution, data providers can offer higher-value data products to their clients.
In addition, providers can perform more advanced analytics, such as cross-channel attribution, customer journey analysis, and predictive modeling. This enables them to derive deeper insights from their data and offer more sophisticated data-driven solutions to their clients.
Technology Providers
Resolve user identities across different devices, channels, and platforms in order to create more comprehensive and accurate user profiles.
Deliver more targeted and personalized marketing messages and advertising content, leading to higher engagement, conversion rates, and ROI for your clients.
Media Companies
Deliver more personalized content and advertising experiences to their users. By recognizing users across devices and sessions, they can provide seamless and consistent experiences, such as remembering user preferences, maintaining reading progress across devices, and offering relevant content recommendations based on user interests and behavior.
By recognizing users across devices and sessions, media companies can provide seamless and consistent experiences, such as remembering user preferences, maintaining reading progress across devices, and offering relevant content recommendations based on user interests and behavior.
Systems Integrators
By developing strong identity resolution capabilities and offering advanced data integration, analytics, and personalization solutions, systems integrators can differentiate themselves in the market and position themselves as leading providers of data-driven digital transformation services.
Move Identity from Supplier to Advertiser
TAKE CONTROL OF IDENTITY
As reliance on third-party data diminishes, brands and publishers will need to rely on identity spines to manage better customer experience, privacy and compliance, and the total cost of ownership across their data management practice.
Create Private Identity Spines
The strength of the spine is an advertiser-driven persistent ID, which becomes the connective tissue across every component of the advertiser’s MadTech central nervous system
Restore Performance with Improved Match Rates
Higher match rates enable better identification and targeting of audiences across different channels and devices. This leads to higher engagement, conversion rates, and customer satisfaction
Easily Combine Data Sources
Having a unified view of customer data from various sources enables responsiveness to changing market conditions and customer needs.
Reduce Reliance on Third-Party Data Providers
When advertisers get a spine, they don’t just control their own data; they also have the power to bring the third-party ecosystem to them instead of pushing their data out to the ecosystem
Create Your Own Identity Spine
Create private identity graphs rooted in first-party data for each client. Incorporate purchase interactions and other customer touchpoints, supplemented with appropriate third-party data. Blend adtech and martech exhaust data to generate a complete picture of the client with privacy-preserving features incorporated throughout.
Full Interoperability
We’re the only solution on the market that allows for the creation of first-party identity graphs that can be supplemented by second- and third-party identity spines
Rooted in First-Party Data
Our solution enables the brand to connect their own first-party data as the primary source of data. You know what someone’s done before, enabling the best customization and relevant messaging. Organize the way you want.
High Durability
Tie every user interaction together in a post-cookie identity world that balances measurement needs while respecting user privacy and browser changes
Ready to Get Started?
Aqfer’s seasoned experts are here to help. From deploying cookieless identity resolution solutions to restoring cost-efficiency and performance for big data management; our team delivers mission-critical solutions for our clients – clients who support some of the largest brands in the world. Don’t wait any longer. Schedule a no-obligation info session with our team today!