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Aqfer Integrates MadConnect to Simplify and Speed Data Connectivity for Marketing Solution Providers

Aqfer Integrates MadConnect to Simplify and Speed Data Connectivity for Marketing Solution Providers

By Thomas Burg | Jun 3, 2025
The partnership addresses one of the most significant challenges in today's privacy-first advertising ecosystem: seamless data interoperability across diverse marketing and adverti...
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Harnessing the Power of Data Enrichment: Transforming Insights into Actionable Use Cases

Harnessing the Power of Data Enrichment: Transforming Insights into Actionable Use Cases

By Thomas Burg | Sep 3, 2024
Unlock the strategic advantage of data enrichment. By enhancing your data with additional layers of information, you can improve customer engagement, optimize market segmentation, ...
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Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

By Thomas Burg | May 13, 2024
MadTech CTOs and technology leaders are constantly faced with the critical decisions around how to bring new technology products to life. Between the resource-intensive option of b...
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Building for a Composable Future

Building for a Composable Future

By Thomas Burg | Mar 19, 2024
Product managers and chief product officers in the MADTech space face a paradigm shift that demands a new approach to product development and integration. The key to thriving in th...
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Understanding the Data Infrastructure Landscape

Understanding the Data Infrastructure Landscape

By Thomas Burg | Jan 26, 2024
In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-ti...
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The Future of Identity Spines…are owned by the Advertiser

The Future of Identity Spines…are owned by the Advertiser

By Thomas Burg | Oct 23, 2023
For too long, advertisers have been forced to rely on third-party providers. The time is now for advertisers to get a first-party identity spine!
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Aqfer Announces Integration with 5×5 Data Co-Op

Aqfer Announces Integration with 5×5 Data Co-Op

By Thomas Burg | Oct 10, 2023
With this partnership, 5x5 Data Co-Op will enable clients to bridge identities with other co-op members to broaden their audiences.
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Aqfer and Acxiom Partner to Deliver Data-Driven Customer Intelligence for Marketers

Aqfer and Acxiom Partner to Deliver Data-Driven Customer Intelligence for Marketers

By Thomas Burg | Oct 5, 2023

Acxiom’s rich customer insights are now available in Aqfer Marketing Data Platform-as-a-Service Aqfer, the world's first and only Marketing-Data-Platform-as-a-Service (MDPaaS),...

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8 Data Security and Privacy Best Practices Infographic

8 Data Security and Privacy Best Practices Infographic

By Thomas Burg | Sep 20, 2023
Today's data security and privacy landscape can be difficult to navigate. From evolving regulatory requirements to data breaches, get ahead of data security and privacy challenges ...
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Consider This Before Jumping on the Data Clean Room Bandwagon

Consider This Before Jumping on the Data Clean Room Bandwagon

By Thomas Burg | Sep 15, 2023
Data clean rooms are still an emerging market. We haven’t yet identified the full set of capabilities and use cases they’ll power. Before jumping on the data clean room bandwag...
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