Improved Match Rates

Improved match rates enable advertisers to reach more qualified audiences and drive higher conversion rates, while allowing publishers to deliver better results for advertisers and extract more value from their ad inventory.

Why Choose Aqfer for Improved Match Rates?

Advertisers and publishers choose Aqfer to help them improve match rates because of its advanced identity resolution and data onboarding capabilities. Aqfer's proprietary algorithms and machine learning models enable clients to accurately match and link customer data across various devices, channels, and platforms. By leveraging Aqfer's identity graph and data enrichment features, advertisers and publishers can enhance their audience targeting, personalization, and measurement efforts, ultimately increasing the effectiveness of their advertising campaigns and driving better return on investment.

Aqfer helps improve match rates for advertisers and publishers by enabling identity resolution through its marketing data platform. The platform ingests detailed log-level data from brands, packages it, and distributes it to activation and data licensing partners. This provides precise targeting and a better understanding of individual behaviors, leading to higher match rates.