by Tom Burg | Aug 8, 2024
During his time at Korrelate, Daniel Jaye and his team made some groundbreaking discoveries that challenged conventional wisdom in the automotive marketing space.
by Tom Burg | Jul 30, 2024
Staying competitive in a fast-moving industry like MarTech and AdTech requires almost constant innovation. Here are some experiments to try.
by Tom Burg | Jan 13, 2023
Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target audiences and understand their customers better. However, it takes work to build a marketing data business in-house. In an...
by Tom Burg | Nov 30, 2022
Had Enough of Data Friction? For all the current talk about data friction, you’d think the concept would be a complex one. It’s not. Data friction is simply the difficulty, lag time, or inefficiency that stems from not having the unified data a program, team,...