by TJ Houpes | May 11, 2023
Today, brands and publishers now have more identity-related data at their disposal than ever before. Because of this, identity resolution has never been more important to brands and publishers…but unfortunately many have found it to not be the “magic cure-all” they were told it would be. So how can brands and publishers take advantage of identity data and identity resolution to improve their marketing and advertising efforts?
by TJ Houpes | Mar 16, 2023
CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME tags can still remain compliant and collect valuable data beyond Apple’s seven-day limit.
by TJ Houpes | Mar 9, 2023
With one of our largest updates in years, Aqfer’s new Portal 2.0 delivers an intuitive UI, streamlined tag creation, reusable tag templates, a sandbox for MDP jobs, and lots of quality-of-life improvements.
by TJ Houpes | Jan 17, 2023
Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had created an urgent need for unity and synthesis. This unity and synthesis are now suddenly achievable in the form of data...
