Integration
Google Ads Customer Match
What it does
The connector
Customer Match lets you use your online and offline data to reach and re-engage with your customers across Search, the Shopping tab, Gmail, YouTube, and Display. Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them.
The partner
Google Ads is an online advertising platform by Google, enabling businesses to display ads on Google search results and partner websites, targeting specific audiences for higher visibility and conversions.
In practice
Key features
- Leverage your offline customer data to target them on Google properties
- Use Mobile ad ids to target your customers on Google properties
- Create look-a-like audiences from your uploaded customers
