Abracadabra, Presto…Identity?

Abracadabra, Presto…Identity?

The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is especially true for Marketing Service Providers (MSPs) whose businesses have become reliant on third-party tracking.

Data Collection and Activation Infographic

Data Collection and Activation Infographic

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.

Current State of Marketing Analytics Infographic

Current State of Marketing Analytics Infographic

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.

What Brands and MSPs Need To Know About First-Party Tagging

What Brands and MSPs Need To Know About First-Party Tagging

The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands grow their first-party data management capabilities, one of the first areas of focus should be in developing a first-party tagging strategy.