User privacy is a key catalyst of the cookiepocalypse, and MadTech companies need to be prepared to put privacy at the forefront of their operations. To thrive in this new normal, companies must adapt their strategies, technologies, and mindsets to prioritize user privacy while still delivering personalized, engaging experiences to their customers.
While website tagging remains crucial, businesses must expand their tagging strategies to encompass mobile apps, connected TV (CTV), and other emerging channels. By doing so, companies can gain a more comprehensive understanding of consumer behavior and make data-driven decisions that drive growth and profitability.
The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is especially true for Marketing Service Providers (MSPs) whose businesses have become reliant on third-party tracking.
Data clean rooms are still an emerging market. We haven’t yet identified the full set of capabilities and use cases they’ll power. Before jumping on the data clean room bandwagon, here are a few things for your company to consider.
Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we’ve compiled major takeaways about the current and future state of marketing analytics into a handy visual.
While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance insight, marketing analytics and attribution are difficult to pin down.