How Many AI Bots Does it Take to Change a Lightbulb?
Meet the team of AI bots powering modern digital experiences. Learn how AI bots work and evolve together and explore a real-world marketing data application.
The Technical Requirements of Real-Time Data Processing
As marketing service providers (MSPs), you understand the power of real-time data – for generating better insights, for delivering personalized experiences, and for maintaining an edge in a fast-moving technology landscape. However, effectively harnessing data in real time is no small feat. Before MSPs can use real-time data to drive powerful marketing action on behalf of their brand clients, they must first overcome numerous complexities, from data processing challenges to regulatory compliance.
Powering Personalization with Real-Time Data
Personalization, powered by real-time data activation, helps marketing service providers improve customer engagement via tailored marketing messaging and experiences.
Inside Clear Channel Outdoor’s Data Clean Room
Aqfer client Clear Channel Outdoor (CCO) recently celebrated a huge achievement – launching their Data Clean Room within their RADAR suite of solutions. This new technical capability helps CCO to continue to bring more measurability and optimization to their out-of-home (OOH) advertising partners.