Plagued by Ineffective Targeting, Poor Personalization, and Off-The-Mark Analytics?
The proliferation of digital media channels, devices, and customer touchpoints has massively increased the complexity of data collection and its utilization for marketing solution providers. Many data collection solutions don’t stack up.
Ineffective Targeting
Marketers who don’t collect customer data effectively struggle to identify and target the right audience segments, leading to inefficient ad spend and suboptimal campaign performance.
In addition, incomplete or unreliable data makes it challenging to track marketing performance and attribute results to specific campaigns or channels, hindering optimization and accountability.
Poor Personalization
Insufficient data collection prevents marketers from delivering tailored experiences across touchpoints, hindering customer engagement and relationship building.
As a result, delivering generic messaging that fails to resonate with site visitors often leads to lower engagement and conversions. You can miss the boat on dynamically adjusted content, offers and layours based on user profiles and behaviors.
Difficulty Measuring ROI
Inadequate data collection makes it hard to attribute conversions and assess the true impact of marketing efforts, complicating budget justification and optimization.
Without understanding the full path to conversion, marketers can’t effectively measure the impact of individual interactions on overall ROI.
Limited Customer Insights
Marketers are hindered from gaining a comprehensive understanding of customer preferences, behaviors, and journeys, impeding data-driven decision-making and CX improvements.
As a result, marketers are hindered from gaining a comprehensive understanding of customer preferences, behaviors, and journeys, impeding data-driven decision-making and CX improvements.
WHY AQFER
Industry-Specific Solutions
Collecting more, better data is critical for companies operating in a world without cookies. Connect your brand clients to marketing data in real time, and batch the collection of that data for more efficient activation. Aqfer optimizes data collection and processing to extract more value out of data.
Data Providers
Aqfer enriches data providers’ first-party data with events, attributes, and identifiers based on the data providers’ asset. Aqfer then returns that enriched data to the client’s private ID graph and data store, improving their data collection capabilities.
We then provide identity management and resolution solutions that enable data providers to build enterprise identity graphs they fully own and manage. This gives them unified profiles of customers to augment their data.
Technology Providers
Aqfer offers scalable data processing capabilities to support the efficient collection of large volumes of real-time and batch data. Our solutions are enterprise-ready to handle heavy data loads from your many brand clients.
We also provide first-party data collection solutions to help providers gain more customer data as cookies are phased out. This includes tools to optimize data capture from different sources.
Media Companies
Aqfer helps media companies with data collection by collecting various types of event data, bringing it back to the company’s endpoint in real time. This enables enhanced campaign performance measurement and audience insights.
Systems Integrators
Aqfer enables you to collect, ingest, and unify data from all of your clients’ first-party sources (websites, mobile apps, CRM, etc.).
Enrich it with the wide range of third-party data your clients already license, and the adtech data they can consolidate from the media they activate, creating a holistic view of each customer.
Get the Data You Need
DATA COLLECTION
Collecting more, better data is critical for companies operating in a world without cookies. Connect your brand clients to marketing data in real time, and batch the collection of that data for more efficient activation. Aqfer optimizes data collection and processing to extract more value out of data.
First-Party Data Capture
Improve durability, restore signal loss, and make privacy-respecting data decisions
Harmonize Disparate Data
Gain unified views of your clients for downstream analytics and activation
Capture Paid Media Events
Discover key insights to refine strategies for acquisition, retention, and engagement
Regional Privacy Control
Make decisions about what data to collect based on the user's physical location
Persistent. Durable. Compliant.
Privacy-compliant data capture solutions that enable in-region decisioning at the edge to respect consumer choices. Durable solutions lasting over 500+ days on Safari. Cookieless identification solutions facilitate accurate measurement, analysis, and activation over time.
Scalable and Repeatable Yet Customizable
Deploy unique solutions for each client without creating from scratch
Remove Privacy Concerns
Data collection is deployed via the Akamai CDN, which enables in-region privacy control
Better Evaluate Performance
First-party tags create evidence for brands to know what was served, when and where
Ready to Get Started?
Aqfer’s seasoned experts are here to help. From deploying cookieless identity resolution solutions to restoring cost-efficiency and performance for big data management; our team delivers mission-critical solutions for our clients – clients who support some of the largest brands in the world. Don’t wait any longer. Schedule a no-obligation info session with our team today!