In the post-pandemic era, the MadTech market has undergone a significant shift. The once-prevalent “Growth at all Costs” mentality is no longer a viable strategy for chief product officers and product management teams in the martech, adtech, and data provider industries.

A once fast-growing and well-funded technology landscape has given way to an environment marked by increased scrutiny and board-mandated directives to prioritize sustainability and long-term growth over short-term profitability.  As companies navigate this new landscape, it’s crucial to adopt a more balanced approach that prioritizes sustainable growth, profitability, and long-term value creation.

So, how can product leaders adapt to this new environment? Here are 6 key strategies to consider: