Aqfer, a leading marketing data management solutions provider, announced today that it has achieved Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the Audience & Customer Data Management category. This designation recognizes Aqfer’s expertise in delivering robust, scalable, and innovative solutions that help advertising and marketing professionals leverage the power of AWS to drive business growth and customer engagement.

The AWS Competency Program spotlights AWS Partners who have demonstrated technical proficiency and proven customer success in specialized solution areas. The Advertising and Marketing Technology Competency specifically validates partners with deep domain expertise in one or more categories: Ad Intelligence and Measurement, Ad Platforms, Audience and Customer Data Management, Digital Customer Experience, and Privacy-Enhanced Data Collaboration. 

As advertisers and marketers look to leverage the cloud to innovate and lean into digital transformation, they are increasingly looking for partners with services and solutions purpose-built to meet their needs. AWS Advertising and Marketing Technology Competency Partners provide customers such as advertising agencies, marketers, publishers, advertising or marketing technology providers, and analytics service providers with AWS-validated solutions and services that help accelerate their advertising and marketing transformation. An added benefit for customers migrating or building advertising and marketing workloads on AWS is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Aqfer is powered by AWS to support use cases in this industry.

Achieving the AWS Advertising and Marketing Technology Competency differentiates Aqfer as an AWS Partner Network (APN) member with demonstrated technical proficiency and proven customer success in running cloud solutions on AWS for the advertising and marketing industry. This program showcases advertising and marketing technology consulting and software AWS Partners who have domain knowledge and are providing cloud services powered by AWS. To receive the AWS Advertising and Marketing Technology Competency designation, AWS Partners must undergo a rigorous technical validation by AWS solution architects and have verified customer references.

Jeff Storan, SVP of Product at Aqfer, expressed the team’s dedication to their work: “We are proud to receive the AWS Advertising and Marketing Technology Competency. This recognition underscores our unwavering commitment to delivering best-in-class data management solutions for ad tech and martech use cases that leverage the power and scalability of AWS. Our team’s tireless efforts in developing innovative technologies that help marketers harness the full potential of their data are reflected in this competency, which is a testament to the value we bring to our clients in the rapidly evolving digital landscape.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the AWS Competency Program helps customers identify which AWS Partner solutions and services are powered by AWS for specific industry use cases. For a specific industry solution to meet a need, explore the AWS Partner solutions and/or services offered in AWS Data Exchange, AWS Marketplace, or APN Partners, including Aqfer.