New York, NY – November 7, 2024 – Aqfer, the marketing data platform-as-a-service provider for marketing solution providers, is pleased to announce the promotion of Mark Sneathen to Chief Growth Officer (CGO). This move underscores Aqfer’s commitment to enhancing customer value, accelerating growth, and scaling its market-leading solutions across the martech, ad tech and data tech landscape.

In his previous role as Senior Vice President of Sales, Sneathen drove significant growth and elevated Aqfer’s presence as a trusted partner in enabling marketing solution providers to leverage their data for deeper customer insights and more efficient operations. With over 20 years of expertise in sales leadership, account management, and strategic partnerships, Sneathen has a proven track record of creating value through innovative data solutions and a keen understanding of client needs.

“Mark has been instrumental in driving company revenue growth with both our existing customers and winning new business,” said Dan Jaye, CEO of Aqfer. “His deep industry knowledge and passion for helping clients win, positions him to excel and lead our growth strategy as we continue to expand Aqfer’s impact on the market.”

In this expanded role, Sneathen will lead Aqfer’s growth initiatives, including business development, strategic partnerships, and client success. His focus will be on scaling Aqfer’s solutions to meet the evolving needs of marketing solution providers, media companies, and other data-driven organizations that rely on Aqfer for robust, flexible data management.

Sneathen’s promotion to CGO helps position Aqfer for continued growth and market leadership. His appointment furthers aligns sales, client success, partnerships, and marketing around a unified growth strategy, amplifying Aqfer’s impact on customer success and business outcomes.

About Aqfer

Aqfer is a Marketing Data Platform-as-a-Service that empowers marketing solution providers and their customers to bring applications to their cloud data, facilitating real-time insights, decisions, and activation in a privacy-first world. Learn more about how Aqfer helps its clients streamline their marketing data management processes, and the Aqfer products that support that mission, by visiting www.aqfer.com.