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Tech Corner

Revolutionizing Marketing Data Processing with MicroBatch (µBatch) Technology

By Jeff Storan | Oct 23, 2024

Tech Corner

The Hidden Costs of Spark: Why Penny-Wise Might Be Pound Foolish

By Daniel Jaye | Oct 10, 2024

Tech Corner

How to Build a Custom Analytics Solution

By Wes Marsh | Oct 8, 2024

Tech Corner

Data Processing at Scale: Why Reliability Matters More Than You Think

By Daniel Jaye | Oct 7, 2024

Product Innovations

Revolutionizing Data Storage: A New Approach to Row and Columnar Architecture

By Daniel Jaye | Sep 25, 2024

Experiments to Help AdTech and MarTech Companies Crush the Competition

By Tom Burg | Jul 30, 2024

16 Ways to Use Big Data to Improve Marketing Effectiveness

By Claire Glisson | Jul 19, 2024

The Four Stages of Identity Resolution

By Claire Glisson | Jul 1, 2024

3 Dire Consequences of Failure to Prepare For Cookie Partitioning

By Wes Marsh | Jun 18, 2024

First-Party Data Predictions for a Cookieless Future

By Claire Glisson | May 15, 2024

A Solutions Architect’s Perspective on the Future of First-party

By Robert MacInnis | May 10, 2024

Aqfer Named to 2024 Inc. 5000

By Wes Marsh | Aug 21, 2024

Google Cancels Cookiepocalypse – Now What?

By Wes Marsh | Jul 23, 2024

Key Takeaways from Cannes 2024

By Mark Sneathen | Jul 10, 2024