Growth Strategies

Abracadabra, Presto…Identity?

By Aaron Venar | Mar 6, 2024

The development of an identity strategy built to stand the test of time isn’t as simple as waving a magic wand, selecting an identity vendor, and hoping for the best. This is esp...

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50 Technology Leaders Weigh In on The Future of Data-Powered Marketing

By Claire Glisson | Jul 18, 2023

As the third-party cookie apocalypse looms, technology leaders have already started implementing first-party data strategies. While techniques for collecting and activating first-p...

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Understanding Modern Challenges with Marketing Analytics & Attribution

By Claire Glisson | May 17, 2023

While many modern organizations have figured out how to collect massive amounts of data, most struggle to organize, understand and act on that data. Without the right performance i...

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Current State of Marketing Analytics Infographic

By Claire Glisson | May 4, 2023

Interested in exploring the future of marketing analytics? Based on a 2023 study that surveyed 200 leaders across the US and Europe, we've compiled major takeaways about the curre...

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What Brands and MSPs Need To Know About First-Party Tagging

By Claire Glisson | May 1, 2023

The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer. As brands ...

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2023 Marketing Analytics Trends & Best Practices

By Claire Glisson | Apr 25, 2023

As data becomes more readily available to inform personalized and targeted marketing, marketing analytics are top of mind for marketing leaders. Today, marketing analytics use case...

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Identity Resolution: Modern Marketing’s Biggest Challenge…. And Opportunity

By Claire Glisson | Apr 18, 2023

Identity resolution is the process of connecting and harmonizing data across various platforms and devices to create a comprehensive customer view. While marketing runs on data, th...

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The True Costs of Technical Debt (and How to Avoid it)

By Claire Glisson | Mar 15, 2023

The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow pr...

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Mitigate Risk and Accelerate Growth with a Buy-to-Build Strategy

By Tom Burg | Jan 13, 2023

Today, marketing data is critical to the success of any business. Businesses can use it to tailor their marketing campaigns to their target audiences and understand their...

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