Tech Corner

Unified Data: The Foundation for Effective AI in Marketing

By Wes Marsh | Sep 4, 2024

AI has the potential to revolutionize how businesses interact with their customers and optimize their marketing spend. But this potential can only be fully realized with a strong f...

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Privacy and Implementation Considerations for Website Tracking

By Wes Marsh | Aug 27, 2024

As concerns about privacy and data protection increase and third party cookies depreciate in value, it's crucial to implement tracking practices that respect user rights while stil...

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Website Tracking Techniques

By Wes Marsh | Aug 23, 2024

Website tracking is crucial for making data-driven decisions, optimizing user experiences, and improving marketing. Discover important techniques for implementing future-ready webs...

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An Introduction to Website Tracking

By Claire Glisson | Aug 14, 2024

Explore the essentials of website and app tracking. This is especially important given the uncertain future for third-party cookies. This post is part 1 in a 3 part series on digit...

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The Identity Resolution Tech Stack for Marketing Service Providers

By Wes Marsh | Jul 19, 2024

Identity resolution has never been more important - or more complicated. Explore the ideal tech stack for a future-ready identity strategy.

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How to Use Data to Develop Customer-Centric Experiences

By Claire Glisson | Jun 27, 2024

As brands scramble to deliver customer-centric experiences, the onus is on marketing solution providers to empower their brand customers. It’s never been more important to inves...

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3 Lessons in Machine Learning from an AWS DeepRacer Champion

By Ross Williams | Jun 25, 2024

3 lessons in Machine learning from AWS DeepRacer Global Virtual Circuit Champion Ross Williams. Learn how he built the winning model and applies his AI and Machine learning knowled...

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How Many AI Bots Does it Take to Change a Lightbulb?

By Robert MacInnis | Jun 4, 2024

Meet the team of AI bots powering modern digital experiences. Learn how AI bots work and evolve together and explore a real-world marketing data application.

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Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

By Claire Glisson | May 13, 2024

MadTech CTOs and technology leaders are constantly faced with the critical decisions around how to bring new technology products to life. Between the resource-intensive option of b...

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Unlock the Power of Zero-Copy

By Wes Marsh | May 3, 2024

As others are waking up to the benefits of zero copy infrastructure, Aqfer has empowered organizations to bring apps to their data for years.

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