Tech Corner

Website Tracking Techniques

By Wes Marsh | Aug 23, 2024

Website tracking is crucial for making data-driven decisions, optimizing user experiences, and improving marketing. Discover important techniques for implementing future-ready webs...

Read More

An Introduction to Website Tracking

By Claire Glisson | Aug 14, 2024

Explore the essentials of website and app tracking. This is especially important given the uncertain future for third-party cookies. This post is part 1 in a 3 part series on digit...

Read More

The Identity Resolution Tech Stack for Marketing Service Providers

By Wes Marsh | Jul 19, 2024

Identity resolution has never been more important - or more complicated. Explore the ideal tech stack for a future-ready identity strategy.

Read More

How to Use Data to Develop Customer-Centric Experiences

By Claire Glisson | Jun 27, 2024

As brands scramble to deliver customer-centric experiences, the onus is on marketing solution providers to empower their brand customers. It’s never been more important to inves...

Read More

3 Lessons in Machine Learning from an AWS DeepRacer Champion

By Ross Williams | Jun 25, 2024

3 lessons in Machine learning from AWS DeepRacer Global Virtual Circuit Champion Ross Williams. Learn how he built the winning model and applies his AI and Machine learning knowled...

Read More

How Many AI Bots Does it Take to Change a Lightbulb?

By Robert MacInnis | Jun 4, 2024

Meet the team of AI bots powering modern digital experiences. Learn how AI bots work and evolve together and explore a real-world marketing data application.

Read More

Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

By Claire Glisson | May 13, 2024

MadTech CTOs and technology leaders are constantly faced with the critical decisions around how to bring new technology products to life. Between the resource-intensive option of b...

Read More

Unlock the Power of Zero-Copy

By Wes Marsh | May 3, 2024

As others are waking up to the benefits of zero copy infrastructure, Aqfer has empowered organizations to bring apps to their data for years.

Read More

Ensuring Data Privacy in the Digital Age: Best Practices for CTOs

By Claire Glisson | Apr 26, 2024

As Chief Technology Officers (CTOs), it's our responsibility to ensure that our companies prioritize data privacy and implement robust strategies to protect our customers' personal...

Read More

A Data Infrastructure Buyer’s Guide for a Complex MadTech Landscape

By Claire Glisson | Apr 25, 2024

Between increased consumer demands for personalization, confusing data privacy regulations, changes to third-party cookie policies, and a technology landscape evolving at warp spee...

Read More