Tech Corner

6 Considerations for Choosing the Right Data Infrastructure for your Business

By Claire Glisson | Apr 15, 2024

Data infrastructure decisions depend on  factors  like data requirements, budget, scalability needs, and existing IT infrastructure. Continue reading to explore 6 considerations ...

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When to Migrate from On-Premises to Cloud Infrastructure

By Wes Marsh | Mar 26, 2024

Tech leaders are constantly grappling with the question of when to migrate their on-prem systems to the cloud. It depends on several factors.

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Navigating Unforeseen Cost Escalation on Snowflake Data Cloud

By Wes Marsh | Mar 26, 2024

Many businesses who’ve migrated to Snowflake, often encounter unexpected cost escalation. This article unpacks Snowflake's cost structure, its broken promise of scalability and c...

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The Technical Requirements of Real-Time Data Processing

By Claire Glisson | Mar 18, 2024

As marketing service providers (MSPs), you understand the power of real-time data – for generating better insights, for delivering personalized experiences, and for maintaining a...

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Choosing the Right Data Infrastructure for Your Business

By Wes Marsh | Mar 16, 2024

Choosing the right data infrastructure for your business depends on various factors, such as your data requirements, budget, scalability needs, and existing IT infrastructure.

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The Challenges of On-Premise Data Management

By Wes Marsh | Jan 26, 2024

In the ever-evolving landscape of marketing and advertising technology, the challenges posed by on-premises (on-prem) data management have become increasingly apparent. Legacy on-p...

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Six Elements of Data Governance

By Claire Glisson | Sep 20, 2023

Future-ready technology solutions must be secure and compliant with data security and privacy regulations. These Six Elements of Data Governance provide a helpful framework for pla...

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8 Data Security and Privacy Best Practices Infographic

By Claire Glisson | Sep 20, 2023

Today's data security and privacy landscape can be difficult to navigate. From evolving regulatory requirements to data breaches, get ahead of data security and privacy challenges ...

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Aqfer Universal Tag: A Practical Approach

By Wes Marsh | Sep 11, 2023

This comprehensive guide will help you learn how to create, manage, and deploy aUT-generated tags across your digital ecosystem.

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The Data Challenge to Achieving Multi-Touch Attribution and Deduplicated Reach

By Claire Glisson | Aug 18, 2023

Multi-touch attribution and deduplicated reach have been the holy grail for marketers and advertisers for many years. This intelligence helps marketers assess ROI and conduct cross...

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