As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from reliance on third-party cookies. Based on conversations with industry leaders and my own observations of the MadTech landscape, here are 9 predictions for the future of cookies and identity resolution.
Contrary to popular belief, third-party cookies, which are extensively used for tracking users across websites, are not being phased out. Instead, they are undergoing a significant transformation in their functionality. Despite numerous delays and widespread claims of the impending demise of third-party cookies by the industry, including Google, the reality is different.
Many businesses who’ve migrated to Snowflake, often encounter unexpected cost escalation. This article unpacks Snowflake’s cost structure, its broken promise of scalability and cost-efficiency, and how to reign in those rising costs.
The identity landscape is shifting right now, and it’s time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, the demand for enterprise identity spines is skyrocketing. This presents a massive opportunity for systems integrators who are ready to step up and deliver these critical solutions to their clients.
In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-time decision-making. The landscape is characterized by a blend of both cloud and on-premises solutions, each offering distinct advantages.
