Apple vs. Elon: The Race is On

Apple vs. Elon: The Race is On

As Apple announces Apple Intelligence, Elon Musk threatens to release an iPhone competitor, in partnership with Samsung. This conversation highlights an important question for any company that seeks to disrupt a category: Can your innovation outpace the competition?

Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

Outsourcing, Partnering and Buy-to-Build: The Scalable Way to Build Technology

MadTech CTOs and technology leaders are constantly faced with the critical decisions around how to bring new technology products to life. Between the resource-intensive option of building in house and the lack of customization offered in off-the-shelf solutions, technology leaders often feel stuck with suboptimal choices. In a landscape where speed-to-market is king, but novelty wins with consumers, technology leaders should consider outsourcing, partnering, and adopting a buy-to-build strategy.

The Key to Unlocking Marketing ROI: Attention Metrics

The Key to Unlocking Marketing ROI: Attention Metrics

Modern marketers are drowning in metrics. But more metrics doesn’t necessarily equal better campaign performance. Traditional metrics used to measure marketing performance – clicks, impressions, conversions – only tell part of the story. To truly understand marketing effectiveness, brands need to focus on measuring attention. metrics.

A Solutions Architect’s Perspective on the Future of First-party

A Solutions Architect’s Perspective on the Future of First-party

As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from reliance on third-party cookies. Based on conversations with industry leaders and my own observations of the MadTech landscape, here are 9 predictions for the future of cookies and identity resolution.

Charting First-Party Identity for Clients

Charting First-Party Identity for Clients

The identity landscape is shifting right now, and it’s time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, the demand for enterprise identity spines is skyrocketing. This presents a massive opportunity for systems integrators who are ready to step up and deliver these critical solutions to their clients.