by Wes Marsh | Mar 26, 2024
Many businesses who’ve migrated to Snowflake, often encounter unexpected cost escalation. This article unpacks Snowflake’s cost structure, its broken promise of scalability and cost-efficiency, and how to reign in those rising costs.
by Wes Marsh | Mar 25, 2024
The identity landscape is shifting right now, and it’s time to adapt or risk being left behind. As advertisers increasingly recognize the importance of owning their identity data, the demand for enterprise identity spines is skyrocketing. This presents a massive opportunity for systems integrators who are ready to step up and deliver these critical solutions to their clients.
by Wes Marsh | Jan 26, 2024
In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-time decision-making. The landscape is characterized by a blend of both cloud and on-premises solutions, each offering distinct advantages.
by Wes Marsh | Jan 19, 2024
This infographic is based on the MadTech Momentum column, Considerations for a Cookieless Future. To learn more, please visit the preceding link or contact us to schedule a consultation with our...
by Wes Marsh | May 23, 2023
Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violating E.U. Data privacy rules isn’t even the first such massive fine for the social media giant in the last 6 months.
by TJ Houpes | Mar 16, 2023
CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME tags can still remain compliant and collect valuable data beyond Apple’s seven-day limit.