Understanding the Data Infrastructure Landscape

Understanding the Data Infrastructure Landscape

In the Marketing Tech and Advertising Tech industries, data infrastructure has undergone significant transformations to keep pace with the demands of big data analytics and real-time decision-making. The landscape is characterized by a blend of both cloud and on-premises solutions, each offering distinct advantages.

Meta and Google’s Massive GDPR Fines: Avoidable or Not?

Meta and Google’s Massive GDPR Fines: Avoidable or Not?

Meta’s been in the news a lot lately for reasons they’d rather not be famous for: privacy violations. Yesterday’s announcement that Meta was recently fined $1.3B for violating E.U. Data privacy rules isn’t even the first such massive fine for the social media giant in the last 6 months.

The Unraveling of CNAME Cloaking

The Unraveling of CNAME Cloaking

CNAME cloaking puts you at risk of violating consumer privacy regulations, which is why Apple has instituted mitigation efforts against it in Safari. But when used properly, CNAME tags can still remain compliant and collect valuable data beyond Apple’s seven-day limit.

The True Costs of Technical Debt (and How to Avoid it)

The True Costs of Technical Debt (and How to Avoid it)

The term “technical debt” is used to describe the cost of making technical decisions with a short-term mindset. While short-term solutions provide temporary fixes that allow products to go to market more quickly, they often create problems that ultimately hinder growth. Explore four consequences of technical debt and five ways to avoid it.

The Demand for (and Difficulties of) Data Harmonization

The Demand for (and Difficulties of) Data Harmonization

Over the last decade, the sheer abundance of raw marketing data collected coupled with the wildly disparate array of sources from which it came had created an urgent need for unity and synthesis. This unity and synthesis are now suddenly achievable in the form of data...