by Thomas Burg | Aug 21, 2024 | Growth Strategies
Artificial intelligence (AI) has quickly emerged as a game-changing tool for businesses seeking to optimize their strategies and maximize returns. Among the various AI techniques, reinforcement learning is a powerful approach that’s particularly well-suited to...
by Thomas Burg | Aug 8, 2024 | Trends & Insights
Korrelate, co-founded by Aqfer CEO Daniel Jaye in 2010, was a groundbreaking company that revolutionized the intersection of online behavior and offline purchases, particularly in the automotive industry. Jaye, a veteran in the ad tech space and former co-founder of...
by Thomas Burg | Aug 6, 2024 | Growth Strategies
According to a 2023 McKinsey report, 71% of consumers expect personalized digital experiences. And 76% are frustrated when brands can’t deliver the level of personalization they expect. That’s a lot of pressure on modern marketers… and the marketing solution providers...
by Thomas Burg | Jul 30, 2024 | Growth Strategies
Staying competitive in a fast-moving industry like MarTech and AdTech requires almost constant innovation. To continuously drive value, companies should experiment with new strategies, technologies, and approaches. Here are some key experiments that AdTech and...
by Thomas Burg | Jul 19, 2024 | Growth Strategies
More data, more opportunities – IF you understand how to make your data work for you. The key to making more effective use of data is to enhance big data processing capabilities. The ability to quickly process much larger data sets, enables marketing solution...
