Activation

Reinforcement Learning in B2C Marketing: Maximizing Business Value

By Wes Marsh | Aug 21, 2024

Reinforcement learning is a type of machine learning where an AI agent learns to make decisions by interacting with its environment. In the context of B2C marketing, this approach ...

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Reinventing the Wheel: How Korrelate Used Behavioral Targeting to Transform Car Marketing

By Tom Burg | Aug 8, 2024

During his time at Korrelate, Daniel Jaye and his team made some groundbreaking discoveries that challenged conventional wisdom in the automotive marketing space.

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Unlocking the Power of Real-Time Data

By Claire Glisson | Aug 6, 2024

Tapping into and leveraging customer data in real-time is the key to developing the digital experiences modern customers need and expect. That's where Aqfer's Real Time Data API co...

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Experiments to Help AdTech and MarTech Companies Crush the Competition

By Tom Burg | Jul 30, 2024

Staying competitive in a fast-moving industry like MarTech and AdTech requires almost constant innovation. Here are some experiments to try.

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16 Ways to Use Big Data to Improve Marketing Effectiveness

By Claire Glisson | Jul 19, 2024

The key to making more effective use of data is to enhance big data processing capabilities. Explore 16 ways to leverage big data to improve marketing effectiveness and grow the b...

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The Identity Resolution Tech Stack for Marketing Service Providers

By Wes Marsh | Jul 19, 2024

Identity resolution has never been more important - or more complicated. Explore the ideal tech stack for a future-ready identity strategy.

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7 Strategies to Help Publishers Thrive in the Age of Walled Gardens

By Claire Glisson | Jun 24, 2024

As walled gardens like Facebook, Google and Amazon continue to dominate the digital marketing ecosystem, attracting ad dollars becomes increasingly challenging for independent publ...

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First-Party Data Predictions for a Cookieless Future

By Claire Glisson | May 15, 2024

This post shares insights, predictions, and advice for developing a future-ready first-party data strategy, straight from the top minds in data technology across our Aqfer teams.

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The Key to Unlocking Marketing ROI: Attention Metrics

By Tom Winchell | May 10, 2024

Modern marketers are drowning in metrics. But more metrics doesn’t necessarily equal better campaign performance. Traditional metrics used to measure marketing performance - clic...

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A Solutions Architect’s Perspective on the Future of First-party

By Robert MacInnis | May 10, 2024

As the future of cookie technologies evolve, including advancements in cookie partitioning, the digital marketing and advertising landscape is scrambling to shift away from relianc...

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